Keely Ferguson

Share/Save
Originally from Durham City in the UK, I have been a Realtor in San Francisco for over 20 years. I started my career with Grubb & Ellis, where I spent 5 years doing commercial work. After one year in the business, I was named “Rookie of the Year.” I moved into residential real estate with Vanguard Properties in 2003. Since joining Vanguard I have represented literally hundreds of buyers and sellers, brokered over $500 million in transactions and have been a Top Producer every year.

I have a First Class BS Honors degree in Real Estate from Newcastle University in the UK. My formal real estate education and diverse cultural background enable me to understand many kinds of property and personalities.

I am extremely direct and honest with my clients. Like it or not, I will tell you the reality of the situation. I am calm, confident and streetwise. I know how to negotiate from either side of the fence and am good at understanding different points of view.

  • I work with buyers and sellers and feel this balance is important to maintain an accurate understanding of the marketplace through economic cycles.

  • I understand many property types, Single Family Homes, Condos & TICs, 2-4 Unit buildings.

  • I have handled the sale and purchase of many multi-unit apartment buildings, either as straightforward rental investments or add-value/TIC plays for developers and investors.

  • I am a TIC specialist. In addition to handling many complex TIC transactions, I have owned and personally converted TICs into Condominiums.

  • I work with developers from land acquisition, through the planning/entitlement process, Department of Real Estate (DRE) paperwork and formation of Covenants, Conditions and Restrictions (CC&R’s). I can advise on floor plan design and finish choices, alongside value of new luxury condominiums and new home sales.

  • Different buildings require different financing. I can help you understand loans and navigate the lending world through my long term relationships with people who offer honest advice and know how to get a loan closed.


I have a place in Hayes Valley and ADORE this neighborhood I adore the eclectic mix of residents, business, artists and retail that this location has to offer.

I have also lived in SOMA, Pacific Heights, The Castro, The Haight and Noe Valley over the past 20 years

My personal passion is home renovation, design and interiors. I have purchased and renovated several properties of my own. If you don’t want to pay for a professional stager, I have experience and can help you redesign and stage your home before it goes to market. My passion for design and aesthetics translates into a keen eye for marketing ideas. At Vanguard we arguably have the best marketing collateral any San Francisco based firm can offer.

When I’m not working I like to spend time at my weekend home in Sebastopol. I firmly believe in Sonoma County as an excellent location to invest long term and own a second home, vacation rental or long-term rental investment property, so ask me more about this!

I also like to visit my Grandfather Stanley Ferguson’s tugboat, ‘The Eppleton Hall’ which resides in the Bay at the San Francisco Maritime Museum (yes, really!): http://en.wikipedia.org/wiki/Eppleton_Hall_(1914)
Recently Sold Listings
 Sold - Buyer Rep 
2230 California Street
San Francisco, CA 94115
1 Bed | 1 Bath | - Sq.ft.
$775,000
Sold
360 Fillmore Street 3
San Francisco, CA 94117
2 Bed | 1 Bath | 741 Sq.ft.
$900,000
Sold
360 Fillmore Street 1
San Francisco, CA 94117
3 Bed | 2 Bath | 1,227 Sq.ft.
$1,225,000
 Sold - Buyer Rep 
627 York Street
San Francisco, CA 94110
2 Bed | 2 Bath | 1,080 Sq.ft.
$1,325,000
Sold
1551 Big Cedar Lane
Sebastopol, CA 95472
3 Bed | 3 Bath | 2,086 Sq.ft.
$1,400,000
Sold
735 Geary Street 301
San Francisco, CA 94109
1 Bed | 1 Bath | 822 Sq.ft.
$700,000
Sold
3584 Holland Drive
Santa Rosa, CA 95404
5 Bed | 5 Bath | 3,266 Sq.ft.
$1,250,000
Sold
4321-4325 Daywalt Road
Sebastopol, CA 95472
1,521 Sq.ft.
$700,000
 Sold - Buyer Rep 
1539 18th Avenue
San Francisco, CA 94122
4 Bed | 2 Bath | 1,680 Sq.ft.
$1,710,000
 Sold - Buyer Rep 
4171 24th Street 201
San Francisco, CA 94114
2 Bed | 1 Bath | - Sq.ft.
$1,140,000
Sold
730 Cabrillo Street
San Francisco, CA 94118
4 Bed | 1 Bath | 1,910 Sq.ft.
$1,500,000
 Sold - Buyer Rep 
1071 Prague Street
San Francisco, CA 94112
2 Bed | 1 Bath | 1,176 Sq.ft.
$1,115,000
Sold
1221 York Street
San Francisco, CA 94110
4 Bed | 4.5 Bath | - Sq.ft.
$2,750,000
Sold
144 Dore Street
San Francisco, CA 94103
2 Bed | 1 Bath | - Sq.ft.
$949,000
Sold
239 Clinton Park Park
San Francisco, CA 94103
2,796 Sq.ft.
$1,850,000
Sold
225 Wagnon Road
Sebastopol, CA 95472
3 Bed | 2 Bath | 1,296 Sq.ft.
$770,000
Sold
945 Scott Street
San Francisco, CA 94115
2,000 Sq.ft.
$1,435,000
Sold
4187 Concord Avenue
Santa Rosa, CA 95407
2 Bed | 2 Bath | 1,565 Sq.ft.
$590,000
Sold
254-256 Collingwood Street
San Francisco, CA 94114
3,216 Sq.ft.
$1,850,000
Sold
14776 Old Cazadero Road
Guerneville, CA 95446
2 Bed | 2 Bath | 854 Sq.ft.
$700,000
Sold
220 Lombard Street 614
San Francisco, CA 94111
1 Bed | 1 Bath | 594 Sq.ft.
$710,000
Sold
792 19th Avenue
San Francisco, CA 94121
2 Bed | 1 Bath | 1,145 Sq.ft.
$1,000,000
Sold
190 Cervantes Boulevard 101
San Francisco, CA 94123
1 Bed | 1 Bath | 775 Sq.ft.
$775,000
Sold
78-80 Barcelona Avenue
San Francisco, CA 94115
2,934 Sq.ft.
$1,800,000
Sold
153 Crescent Avenue
San Francisco, CA 94134
2,250 Sq.ft.
$1,025,000
Sold
3060 26th Street
San Francisco, CA 94110
3 Bed | 2.5 Bath | 1,930 Sq.ft.
$1,465,000
Sold
3485 16th Street
San Francisco, CA 94114
3 Bed | 1.5 Bath | 1,453 Sq.ft.
$1,295,000
Sold
456 Gold Mine Drive
San Francisco, CA 94131
4 Bed | 3.5 Bath | 2,785 Sq.ft.
$2,445,000
 Sold - Buyer Rep 
2118 Blucher Valley Road
Sebastopol, CA 95472
- Sq.ft.
$1,095,000
Sold
735 Geary Street 204
San Francisco, CA 94109
1 Bed | 1 Bath | 820 Sq.ft.
$649,000
Sold
1061 Florida Street
San Francisco, CA 94110
3 Bed | 1.5 Bath | - Sq.ft.
$810,000
 Sold - Buyer Rep 
1650 Broadway Street 203
San Francisco, CA 94109
2 Bed | 2 Bath | 1,120 Sq.ft.
$1,395,000
Sold
882-886 Geary Street
San Francisco, CA 94109
6,410 Sq.ft.
$3,333,250
 Sold - Buyer Rep 
7499 Applewood Lane
Sebastopol, CA 95472
3 Bed | 2 Bath | 1,500 Sq.ft.
$852,000
Sold
4701 25th Street
San Francisco, CA 94114
3 Bed | 2 Bath | 2,255 Sq.ft.
$1,650,000
Sold
4901 17th Street
San Francisco, CA 94117
2 Bed | 1 Bath | 1,192 Sq.ft.
$1,185,000
 Sold - Buyer Rep 
7606 Washington Avenue
Sebastopol, CA 95472
3 Bed | 2 Bath | 2,044 Sq.ft.
$885,000
Sold
145 Ord Street
San Francisco, CA 94114
3 Bed | 2 Bath | 1,470 Sq.ft.
$1,325,000
 Sold - Buyer Rep 
171 Nelson Way
Sebastopol, CA 95472
3 Bed | 2 Bath | 1,666 Sq.ft.
$788,000
Sold
4310 Blank Road
Sebastopol, CA 95472
3 Bed | 3 Bath | 2,332 Sq.ft.
$1,255,000
Sold
1269 South Van Ness Avenue A
San Francisco, CA 94110
3 Bed | 2 Bath | 1,354 Sq.ft.
$1,300,000
 Sold - Buyer Rep 
1395-1397 12th Avenue
San Francisco, CA 94122
2,350 Sq.ft.
$1,300,000
Sold
65 Norfolk Street 2
San Francisco, CA 94103
1 Bed | 2 Bath | 1,761 Sq.ft.
$1,230,000
 Sold - Buyer Rep 
555 4th Street 507
San Francisco, CA 94107
1 Bed | 1 Bath | 752 Sq.ft.
$835,000
 Sold - Buyer Rep 
1280 Minnesota Street 201
San Francisco, CA 94107
2 Bed | 2.5 Bath | 1,284 Sq.ft.
$1,250,000
Sold
3919 17th Street
San Francisco, CA 94114
1 Bed | 1 Bath | 968 Sq.ft.
$1,065,000
 Sold - Buyer Rep 
4187 Concord Avenue
Santa Rosa, CA 95407
2 Bed | 2 Bath | 1,565 Sq.ft.
$520,000
 Sold - Buyer Rep 
1397 12th Avenue
San Francisco, CA 94080
2 Bed | 1 Bath | 1,100 Sq.ft.
$750,000
 Sold - Buyer Rep 
1395 12th Avenue Lower
San Francisco, CA 94080
2 Bed | 1 Bath | 1,100 Sq.ft.
$550,000
Sold
566 South Van Ness Avenue 9
San Francisco, CA 94110
2 Bed | 2 Bath | 941 Sq.ft.
$945,000
Sold
735 Geary 101
San Francisco, CA 94109
1 Bed | 1 Bath | - Sq.ft.
$530,000
 Sold - Buyer Rep 
789-793 Page Street
San Francisco, CA 94117
3,825 Sq.ft.
$1,695,000
 Sold - Buyer Rep 
1310 10th Avenue
San Francisco, CA 94122
4 Bed | 3 Bath | 1,880 Sq.ft.
$1,830,000
Sold
7967 Covert Lane
Sebastopol, CA 95472
3 Bed | 2 Bath | 1,583 Sq.ft.
$495,000
Sold
200 Raymond Avenue
San Francisco, CA 94134
4 Bed | 3 Bath | 1,953 Sq.ft.
$810,000
 Sold - Buyer Rep 
14 Hearst
San Francisco, CA 94131
2 Bed | 1 Bath | - Sq.ft.
$1,175,000
Sold
865 Dwight Street
San Francisco, CA 94134
2 Bed | 1 Bath | 837 Sq.ft.
$850,000
 Sold - Buyer Rep 
1281 Vallejo Street 1
San Francisco, CA 94109
1 Bed | 1 Bath | 569 Sq.ft.
$650,000
Sold
818 Van Ness Avenue 206
San Francisco, CA 94109
2 Bed | 2 Bath | 1,033 Sq.ft.
$1,074,000
Sold
306 Roosevelt Way
San Francisco, CA 94114
2 Bed | 1 Bath | 939 Sq.ft.
$980,000
Sold
332 Pierce Street
San Francisco, CA 94117
2 Bed | 1 Bath | 1,405 Sq.ft.
$1,400,000
Sold
735 Geary Street 104
San Francisco, CA 94109
1 Bed | 1 Bath | 812 Sq.ft.
$645,000
Sold
741 Natoma Street 4
San Francisco, CA 94103
1 Bed | 1.5 Bath | 900 Sq.ft.
$881,000
 Sold - Buyer Rep 
3428 Henry Lane
Santa Rosa, CA 95401
3 Bed | 2 Bath | 1,568 Sq.ft.
$723,500
Sold
267-271 Hermann Street 271
San Francisco, CA 94117
2 Bed | 2 Bath | 1,242 Sq.ft.
$1,100,000
Sold
953 Ragle Road
Sebastopol, CA 95472
3 Bed | 2 Bath | 1,932 Sq.ft.
$900,000
Sold
267-271 Hermann Street 269
San Francisco, CA 94117
2 Bed | 2 Bath | 1,189 Sq.ft.
$1,050,000
Sold
661 Norlee Street
Sebastopol, CA 95472
3 Bed | 3 Bath | 2,087 Sq.ft.
$739,000
 Sold - Buyer Rep 
1060 Bloomfield Road
Sebastopol, CA 95472
- Sq.ft.
$170,000
 Sold - Buyer Rep 
1040 Bloomfield Road
Sebastopol, CA 95472
- Sq.ft.
$170,000
 Sold - Buyer Rep 
2473 Bryant Street
San Francisco, CA 94110
2 Bed | 1 Bath | - Sq.ft.
$1,255,000
Sold
27 Rodgers Street
San Francisco, CA 94131
1 Bed | 1 Bath | 538 Sq.ft.
$715,000
Sold
1155 Leavenworth Street 3
San Francisco, CA 94109
1 Bath | 330 Sq.ft.
$405,000
Sold
485 Potrero Avenue A
San Francisco, CA 95409
2 Bed | 1 Bath | - Sq.ft.
$775,000
 Sold - Buyer Rep 
297 30th Avenue
San Francisco, CA 94121
4 Bed | 3.5 Bath | 2,892 Sq.ft.
$2,340,000
Sold
57 Clifford Terrace
San Francisco, CA 94117
3 Bed | 2.5 Bath | 2,249 Sq.ft.
$2,615,000
 Sold - Buyer Rep 
555 4th Street 804
San Francisco, CA 94107
2 Bed | 2 Bath | 993 Sq.ft.
$1,070,000
 Sold - Buyer Rep 
62--A Walter Street
San Francisco, CA 94114
2 Bed | 1 Bath | 1,287 Sq.ft.
$1,350,000
Sold
2152 Market Street C
San Francisco, CA 94114
3 Bed | 2 Bath | 1,424 Sq.ft.
$1,468,500
 Sold - Buyer Rep 
346 Flood Avenue
San Francisco, CA 94112
3 Bed | 2 Bath | 1,426 Sq.ft.
$875,000